Twitter Inks Live Content Deal With Disney, Plans ESPN Shows

Twitter To Double Video Output In 2018 Including Pacts With NBCUniversal Disney Viacom

In total, Twitter said it has inked more than 30 new digital content partnerships and renewals across entertainment, news, sports and gaming, which is more than double the amount it announced at the same event previous year.

Disney backed sports broadcaster ESPN has agreed a deal with Twitter to create live content and advertising opportunities for the social networking site. With ESPN, Disney is giving Twitter the keys to do its spin on SportsCenter Live with a mix of sports-related news and insights available through Twitter's "Moments" tab. Twitter said ad revenue was evenly split between the US and overseas.

Wendy's, for example, is the first brand signed up for a new sponsorship product called Creator Originals, which allows the fast-food chain to promote and place in-stream ads on content from popular accounts in Niche, Twitter's creator and influencer network.

Twitter also announced partnerships with the NFL, NBA, MLS, Fox Sports, Formula 1, ESPN, Bleacher Report, Vice, The Weather Channel, and Will Packer Media.

Twitter is launching dozens of new live and original videos with partnerships from the likes of NBCUniversal, Viacom and Vice News.

While Twitter wants to learn a video lesson from Snapchat, walled garden Snapchat is learning to play nice with Twitter and Facebook.

Twitter's video content registers doubled daily video views in the past year. "In the past year, we've really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests".

The global breaking news network TicToc on Twitter is produced by Bloomberg LP.

Barstool Sports: An eight-episode Twitter exclusive, Barstool Live is a new show offering insight on some of the biggest sporting events in the US with Pat McAfee, Dean "Big Cat" Katz, and sports writer PFT Commenter.

According to the agreement reached by both companies on Monday, the content will mainly cover live broadcasts.

Twitter's stock rose as much as 5% to session highs in trading after the announcement.

The short message platform has turned into a video powerhouse, generating revenue from video ads both in the US and overseas.

GameSpot: GameSpot will help fans that can't make it to the Electronic Entertainment Expo (E3) and San Diego Comic-Con see the show floor with live content every day of the events. "Only Twitter has brand-safe content, paired with the best presentation".

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