Apple is not satisfied with the sales of the iPhone X

Apple Is Done With 3D Touch, Says Trusted Analyst

Investors now fear that iPhone X sales are falling, if not quite leaping, off a cliff. Apple bundled the adapter with the iPhone 8 models and iPhone X, though it was hinted a year ago that the same practice may not carry over into 2018.

When Apple reports its latest quarterly earnings on Tuesday, the world's most valuable company is expected to reveal revenues of about $61 billion, after selling an estimated 54 million iPhones in the three months to March.

According to Ming-Chi Kuo, the most famous analyst with KGI Securities when it comes to Apple, the Cupertino-headquartered giant's new 6.1-inch phone will have an updated display. As such, in an effort to cut costs, Kuo says Apple may abandon 3D Touch on the upcoming 6.1-inch LCD iPhone.

The device would also not take over other things from the iPhone X, to reduce the price. And it looks like the entry-level iPhone X2 will drop the 3D Touch feature to minimize the cost of display manufacturing.

It is estimated that third quarter unit sales will go down by up to 5 percent year-over-year. When the iPhone series relinquishes its 3D Touch functionality, it would ultimately just be a matter of Apple standardizing the features on its devices across the board. In addition to this, Kuo also covered Apple as part of Concord Securities in 2011. Apple Music, iCloud, and the App Store have all been quietly increasing revenue, to the point that Wall Street is expecting $8.4 billion in services revenue, according to the Thomson Reuters consensus. This model will have a new type of display, he said, one that uses what's called Cover Glass Sensor technology instead of having touch sensors built into the display itself.

"The rumored lineup could quickly change, and pricing remains a wild card - Apple appears to have somewhat mis-estimated price elasticity this time around, but what might they change going forward?" A saturated smartphone market means Apple can't do much about the first problem, but its pricing strategy can vary depending on the specific iPhones being offered.

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