Amazon, Best Buy get smart in new TV retail deal

Best Buy CEO Hubert Joly and Amazon's Jeff Bezos came together Tuesday to discuss the deal

Televisions with Amazon's Fire TV platform built-in have been around for the past year but not on the scale expected for the coming months in 2018. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

The Best Buy tie-up is a "multi-year, exclusive partnership", according to a statement issued by Amazon. For the upcoming models, customers will have to press a microphone button on their remote, or add Amazon Echo speaker to their overall setup, to call up Alexa. It's not that people hated the dovetailing of their streaming video player and their traditional "dumb" TV - far from it, I'm sure - it's just that reviewers and buyers alike didn't particularly love the panels Amazon's smart OS made its way onto.

The two announced a partnership on Wednesday that will bring 10 new Amazon Fire TV Edition smart TVs to Best Buy in 2018 from manufacturers like Toshiba and Insignia. Other TV brands that license Roku TV software include Hisense, Hitachi, RCA, Sharp and TCL. As part of that deal, Best Buy will use Amazon's Fire TV operating system in its Insignia-brand smart TVs.

The new Fire TV Edition televisions are 4K sets that have Amazon's Fire platform built in. And Best Buy, which operates 1, o00 stores, will showcase TVs running on the Fire system at those locations and on its website.

"Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home", said Hubert Joly, Best Buy chairman and CEO. Tens of thousands of Alexa skills are already accessible today, allowing you to have wonderful entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. One thing these new TVs will feature is Alexa integration, for you smart home buffs out there. If you're a big Amazon fan and have always subscribed to Amazon Prime and buy all your products from Amazon already, by all means, go for it.

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