Viewers react to confusing 'blank screen' ad during Super Bowl commercial break

Super Bowl 2018: The real contest -- will viewers tune in?

All of which provided NBC with the top three rated shows of Tuesday night and a 2.0/8 overall rating, up a tenth from two weeks ago when it last ran a full slate. The network lured Mike Tirico away from ESPN in 2016 as Costas' long-term replacement, and a year ago decided he would be the face of the Pyeongchang Olympics. Streaming services need to run ads during big live events on TV.

Verizon took a more serious approach to their TV time, and it seems to have paid off in the long-run for them. According to Adweek, the idea behind "Hope Detector" came after a survey conducted by a company revealed that very few of their customers were actually aware that heading into a Hyundai dealership to buy a new auto also means that you're making a donation. Since Tide's Super Bowl commercial went for 90 seconds, which was in addition to 10 seconds of billboards, it is not unreasonable to speculate something in the ballpark of $18 million.

Tide took over the Super Bowl unlike any other company this year, slamming the competition for the typical spots before managing to plant seeds of doubt in the minds of viewers no matter which company's ad they were watching.

Hopefully, NBC can keep it together for the rest of the night.

First, let's look at the good ones. Turn away Netflix, Amazon or HBO's money?

Laura Hasty owns the Ad Group in Biloxi.

If you've always wanted to see Morgan Freeman and Peter Dinklage rapping Missy Elliot and Busta Rhymes songs, this minute-long Doritos Blaze and Mountain Dew ad is just what you need.

To me, the Eagles' victory was just part of the bigger Super Bowl story, which was also about the game's financial success. Where else can you tell the whole country about a new show at once?

Film fans will remember that Cooper's character in Silver Linings Playbook, Pat Solitano, was also a huge Eagles fan - it seems that this was a case of art imitating life. The NFL's ratings are down, and NBC's decision to spend $7.75 billion to lock up the Olympics through 2032 is a gamble.

Viewers will see the likes of Michael Jackson, Britney Spears, Jeff Gordon, Cindy Crawford and a slew new Pepsi promoters in the 30-second soft drink commercial, honoring the many generations of Pepsi commercials and drinkers.

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