'Crocodile Dundee' Super Bowl Ad Explains Australia Tourism Stunt

Hollywood producer and director Judd Apatow is up for making the Dundee reboot

The tweet came after Eastbound & Down actor Ike Barinholtz said that he was "legitimately bummed there is not a new Crocodile Dundee movie" being made.

But the new ad left fans wanting more than a holiday - as talk soon began of possible remake of the film.

A national campaign and a petition to #bringbackdundee have been launched by News Corp Australia newspapers, following worldwide intrigue sparked by the movie trailer Dundee - The Son of A Legend Returns Home.

"The original Crocodile Dundee movie released in 1986 captured the attention of the USA market and inspired travellers to visit the outback", NT Tourism and Culture Minister Lauren Moss told the Australian Broadcasting Corporation (ABC) on Tuesday.

"We think it's time for our kids. and people coming through to see and experience what we had", NT News Deputy Editor Ken McGregor said.

Then the Super Bowl happened, and we were finally told that the whole trick was actually an elaborate marketing stunt meant to promote tourism in Australia. "Let's Bring Australia to the big screen, AGAIN!"

However, it's hard not to applaud the Australian tourism board for creating a killer advertising campaign.

In the weeks leading up to this punchline, there were various trailers that featured an all-Australian supporting cast including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Liam Hemsworth, Isla Fisher, Luke Bracey and Jessica Mauboy.

It also rated number three in overall entertainment and effectiveness value, marginally beaten by Amazon's Alexa commercial and an for Tide washing detergent.

The reveal clip was aired during yesterday's Super Bowl where its estimated to have been viewed by more than 110 million people in the US.

The website for the "movie" now redirects to a post on the Tourism Australia website.

"This is the single largest investment Tourism Australia has ever made in the United States market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020", Steven Ciobo MP, Australia's Minister for Trade, Tourism and Investment said in a statement.

But, he noted, "Despite rating highly in terms of aspiration and intention, we still have more work to do when it comes to converting American interest in Australia into actual visits".

Founder of Belles and Whistles Janey Paton says Tourism Australia took a step in the right direction by going with a "humour" angle.

Tourism Australia's global tourism ambassador Chris Hemsworth said working on the campaign was a huge honor and also a lot of fun.

Related news:

Hot News

isis-killer-beheading-video-story-top Two people died in train collision in SC
Feb 06, 2018 - 15:00
Suddenly awake, Larkin said the train was shaking and jumping and his seat broke loose, slamming him into the row in front of him. On Sunday, while more than 100 train passengers were sleeping, a head on collision gave them a rude awakening.

isis-killer-beheading-video-story-top TDP Leaders Meet Rajnath Singh Amid Strain In Ties
Feb 06, 2018 - 14:51
Last time, the Muslim vote had gone to the YSR Congress as the Congress party was seen as a weak rival to keep the BJP away. According to a party MP, TDP leaders were in favour of snapping ties with the BJP-led NDA, but Naidu overruled them.

isis-killer-beheading-video-story-top Pakistani nation stands united on Kashmir issue: PM Khaqan
Feb 06, 2018 - 14:29
Kashmiris considered themselves Pakistani and wanted to live under the Pakistani flag, he added. Pakistani leaders as well as forces personnel always have an eye out for the Kashmiris.

isis-killer-beheading-video-story-top Washington will consider placing franchise tag on Kirk Cousins
Feb 06, 2018 - 14:18
If Washington just lets him go, they would probably get a third-round compensatory selection in the 2019 draft. Washington's surprise trade agreement for Alex Smith caught everyone off guard, including Kirk Cousins .

isis-killer-beheading-video-story-top Yellen disappointed not to get a second term as Fed chair
Feb 05, 2018 - 06:25
Of her appointment at Brookings, Yellen said in the same statement that "I'm delighted to be joining the Brookings Institution ". Trump was highly critical of Yellen during the 2016 election but praised her after becoming president.

isis-killer-beheading-video-story-top Fiji upset BlitzBoks in Cup Final
Feb 05, 2018 - 06:25
The two sides had scored a try apiece, with Kiwi captain Scott Curry's opener matched by Joe Porch's five-pointer after the break. It then lost to Australia 33-12 in the quarter finals but then beat Scotland 33-19 for fight place semi finals.

isis-killer-beheading-video-story-top Manchester City to return for Riyad Mahrez deal
Feb 05, 2018 - 06:25
The joint-lowest scorers in the Premier League , there is no wonder that they are languishing in the relegation zone. I am sure he can come back with the same feeling.

isis-killer-beheading-video-story-top 4 wounded in drive-by gun attack in Italy
Feb 05, 2018 - 06:21
Police tried to limit the casualties by halting Macerata's public transit system and ordering city residents to stay indoors. The suspect also took part in regional elections for the anti-immigration Northern League previous year , BBC reported .

isis-killer-beheading-video-story-top S Africa's Zuma faces another no confidence vote
Feb 05, 2018 - 06:18
Opposition parties have called for ANC leader and Deputy President Cyril Ramaphosa to replace Zuma, in time to deliver SONA. The rand, which tends to strengthen on signs Zuma could leave office, pared losses on the announcement from parliament.

isis-killer-beheading-video-story-top Will Punxsutawney Phil see his shadow? Follow the Groundhog Day 2018 celebration
Feb 04, 2018 - 02:04
The Stormfax website researched all the predications since 1887 and found that he has seen his shadow 104 times (79 percent). Still, winter-weary residents might take comfort in the fact that Buckeye Chuck's predictions often miss the mark.

isis-killer-beheading-video-story-top Father of Three Victims Tries to Attack Larry Nassar in Courtroom
Feb 04, 2018 - 02:02
After the incident, the judge cleared the courtroom and took a slight break. "You know I cannot do that", the judge responded. Nassar is facing his third and final sentencing hearing, where he has pleaded guilty to molesting three girls.

isis-killer-beheading-video-story-top Meghan Markle Encountered An Awkward Moment During Her Endeavour Fund Awards Speech
Feb 04, 2018 - 02:02
Meghan Markle carried an umbrella to shield herself from the British weather as the couple stepped out in the rain. Thankfully, they eventually found their footing, and the rest of it went off without a hitch.

isis-killer-beheading-video-story-top Robert Mueller is 'properly operating' in probe, Justice Department says
Feb 04, 2018 - 01:56
Ron DeSantis got a big platform on Fox News and said Deputy Attorney General Rod Rosenstein will have to "explain his role". Paul Manafort was indicted in October in special counsel Robert Mueller's (MUHL'-urs) Russian Federation investigation.

isis-killer-beheading-video-story-top Aamir Khan takes on the Pad Man Challenge
Feb 04, 2018 - 01:46
The challenge has already been picked up on social media and has become a rage on the Internet in no time. The stars in showbizz have taken up the " Padman Challenge" not only to promote the upcoming R.

isis-killer-beheading-video-story-top Arizona Man Sold Armor Piercing Ammunition To Las Vegas Shooter
Feb 04, 2018 - 01:45
It also revealed markings consistent with reloading the bullets, which were found to have armor-piercing components inside them. He said he met Paddock at a Phoenix gun show in the weeks before the October 1 shooting in Las Vegas that killed 58 people.