Amazon introduces free Whole Foods grocery delivery for Prime members

Amazon’s Prime Now service is offering quick grocery deliveries from Whole Foods stores in Austin Dallas Cincinnati and Virginia Beach in a trial program that Amazon hinted would be expanded

Amazon has already seen success with their Amazon Fresh grocery delivery service. Amazon does not mention just what types "select alcohol" are covered. And Amazon itself has tried, and failed, to get into the grocery business in the past. "Now, they can use it to get their weekly shopping done too". Getting those customers to link Amazon and groceries could further tie it into the nation's shopping habits and give it a bigger chunk of the more than $600 billion USA grocery market. Walmart, the country's largest grocer, has aggressively expanded its buy-online-pick-up-in-store option throughout the country and is eyeing same-day deliveries in NY.

Prime Now offers things like groceries and household items which are commonly needed but annoying to make a special trip for.

Amazon began selling Whole Foods' 365 brand products on its site last fall, and racked up $10 million in sales, according to One Click Retail. It plans to expand delivery across the United States later this year. Well, it appears that Amazon has fully embraced the supermarket chain as part of its identity by making goods available for purchase via its Prime Now service. In June 2017, Amazon revealed the acquisition of Whole Foods which cost $13.7 billion. Subscribers who want their groceries to arrive sooner will be charged $7.99 for one-hour delivery on orders of $35 or more.

Last month, a treasure truck showed up at Whole Foods stores with deals for customers.

The pickers will not certainly be Whole Foods workers.

Landry said,"They will pick the items, put them in appropriate packaging to maintain the chill chain and pack them".

Those pickers will not necessarily be Whole Foods staffers.

Landry said in a statement that, "This is where we're starting".

If Amazon cuts most product prices and leverages dynamic pricing across all channels, traditional grocers would be forced to change prices faster than they're used to. "You can't do that with perishable fresh items (especially with flex drivers using their own vehicles without refrigeration)". The orders from Whole Foods, unlike regular orders at Amazon that are filled by employees at huge, fulfillment centers that are only devoted to order filling, will have pickers fill the order by going down each aisle in a Whole Foods location close to where the order originated.

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