WhatsApp launches free to download Android app for businesses

WhatsApp launches standalone Android app for businesses

WhatsApp Business is now free to download on Google Play in Indonesia, Italy, Mexico, Britain and the US. The company has highlighted few benefits about the application on its official blog.

Features of the app include business profiles, for at-a-glance information on the company; some basic automation including quick answers for FAQs, greetings and away messages; and the option to access WhatsApp Business through the web, rather than the app. The WhatsApp Business app also has Messaging Statistics to help users review simple metrics like number of messages read. WhatsApp will also verify these accounts by matching their phone number with the registered business contact number.

A business account can also be setup using a landline phone number.

Businesses who want to reach people through WhatsApp will need to download the new app while everything will remain the same for general users. WhatsApp promises that more regions around the world will come online in the coming weeks.

Small business can download the app for free and create a Business profile. For now, businesses established in Indonesia, Italy, Mexico, the United Kingdom, and the USA can download the app from the Google Play Store for free. Well, after so much wait the Whatsapp Inc has finally made its Business version available.

Being a dedicated app, it also has some messaging tools to cater specific needs. Both the WhatsApp Messenger and WhatsApp Business apps can be used on the same device, according to The Verge.

The Business app will later be joined by an enterprise solution aimed at large businesses with a global customer base - like airlines, e-commerce sites, and banks, WhatsApp had said last fall.

Business Accounts will be marked to let people know that they're talking to a business. They can block any business or even report them as spam.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, andA80 per cent of SMBs think that WhatsApp helps them grow their business.

That said, WhatsApp Business app is entirely different from the standard WhatsApp application, and the former is meant to business while the latter is for the normal audience, which already exists.

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