The Weeknd, Questlove call out H&M for 'coolest monkey' ad

Courtesy CBS News

The R&B singer, whose real name is Abel Tesfaye, signed on with H&M past year to collaborate on a clothing line.

"We sincerely apologize for offending people with this image of a printed hooded top", a spokesperson for the company said, according to USA Today.

H&M used an image of a young black boy to advertise a sweatshirt that said "coolest monkey in the jungle".

The clothing chain has pulled the ad and issued an apology, which was obtained by Buzzfeed News. H&M removed the image Monday and apologised to anyone it "may have offended". "I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity".

H&M removed the item from its website after hundreds of social media users accused the ad of being racist.

The hoodie is still available to buy online but it no longer features the image of the child modelling it.

The hoodie, which was sold in the clothing chain's United Kingdom stores, sparked a social media backlash, with consumers vowing to stop shopping at its stores and calling for an investigation.

"The entire narrative is a fail for 2018", the Twitter user said. "We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines".

Rather than join the chorus of complaints about what many considered to be a way of conveying a racist message or lack of awareness from the marketing team, Chris Classic chose to do something about it.

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