TCL's Roku Smart Soundbar is now official, promises a 'premium experience'

TCL Announces Soundbar With Roku Voice Assistant New 4K TVs at CES 2018

In recent days, Roku announced plans to develop its own voice assistant, one simply called Roku Entertainment Assistant; it also announced Roku Connect. Both the new series will be available from Spring 2018. Today at CES, Roku offered a preview of the soundbar that it's plainly branding as the TCL Roku Smart Soundbar.

TCL, a China-based Television manufacturer has unveiled its TCL Roku 5-series and 6-series along with the TCL Alto Smart Soundbar at the Consumer Electronics Show 2018 (CES 2018).

Yesterday Cord Cutters News got a first look at this new Roku Assistant during the TCL Press Conference with special guest Anthony Wood, Roku's CEO.

TCL 6 series TV's come with Contrast Control Zone technology that individually optimizes the image across up to 120 zones to yield striking contrast between light and dark areas.

"As we continue to innovate, we're able to produce televisions engineered with features that maximize technologies which already exist in our sets like Dolby Vision and the Roku OS to deliver outstanding performance at an incredible value". For example, the TCL Roku Smart Soundbar will be able to turn on a TCL Roku TV when asked to launch video content or stream audio even when the TV is turned off. Consumers will be able to use their voice to play, pause and resume music and audio without picking up a remote control or pushing a button. TCL Roku TV is the first smart TV to put all your entertainment favorites in one place, allowing seamless access to broadcast TV, thousands of streaming channels, your gaming console, and other devices all from your personalized home screen. TCL ended 2017 as the #3 smart TV brand in the US, with all of its smart TVs powered by the Roku OS. Like the upcoming soundbar, both TV lines feature Roku OS and Roku Connect, making for some strong synergy. "We're doubling down on our partnership with Roku to offer our customers an easy way to add premium sound and enhanced functionality to a TCL Roku TV", said Chris Larson, Senior Vice President, TCL. The popularity of Roku TV is growing by leaps and bounds.

The vanguard of this new line, the TCL Roku Smart Soundbar is a collaboration with the Streaming giant, Roku. It comes in sizes from 43- to 65-inches and also ships in spring for as-yet-undisclosed prices.

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