Apple buys the app development service Buddybuild

App Store Apple

Apple keeps on ramping up its efforts to court developers by making it easier to create and iterate their apps for iOS platforms.

With the arrival of the iPhone X and all the new features that come with it, including the TrueDepth camera and the augmented reality technology that Apple is investing in, it only makes sense that it would want to make the jobs of developers as easy as possible.

Apple acquires startups all the time and its most recent acquisition is the Canadian firm, Buddybuild. "Beta testers and stakeholders get a streamlined, "one click" install experience as buddybuild manages provisioning profiles and devices for you", the company wrote.

So, now Apple has acquired the startup and now, the entire Buddybuild team will join their hands with the engineers in Xcode engineering group at Apple to "build fantastic developer tools for the entire iOS community", with Buddybuild being rolled into Xcode itself. Most probably the tools and apps will be related to debugging and collecting user feedback, notes Ars.

In simpler words, Buddybuild is concerned with organizing the process of developing an app by building, testing and readying it for sharing it with testers.

Moreover, Apple is likely to launch streaming service in 2018, which will provide a significant boost to the Services business. Buddybuild does the same, but in a more comprehensive way. Subscriptions that run for more than a year give developers 85% of the revenue generated with Apple taking the remaining 15%.

Many Industry experts continue to argued that since IOS is a closed operating system, it won't exactly dominate the app market like Android, which is an open source operating system.

Apple App Store recorded over $890 million in purchases in seven-day holiday period starting Christmas Eve 2017. This is the second big acquisition by Apple in less than a month, after it acquired the music discovery app Shazam last month. The Tim Cook-led company aims to increase its software and services revenue twofold by 2020.

Strong sales growth reflects the stickiness and superior app offerings of the newly redesigned App Store, which is compatible on iOS 11.

This acquisition would also strengthen Apple's coding platform - known as Xcode.

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