Italian Brothers Start "Steve Jobs" Company and Apple Can't Stop Them

Italian Brothers Start

It seems also that Apple had no claim on the Steve Jobs name, though I would have thought that his family does. That's right, a clothing company out of Italy named Steve Jobs.

Two Italian brothers have won a protracted legal battle against Apple which enables them to call their company 'Steve Jobs, ' after the computer giant's revered founder.

Despite Apple's attempts, the European courts have granted the brothers the right to use the name - and logo: a J with a bitten chunk and a leaf dotting it, in a familiar design. The battle in court lasted until 2014 but the company was not allowed to talk about their victory until the trademark was issued to them.

As you'd expect, Apple wasn't best pleased with the name of its founder being used by someone else, so the brothers were hit with a lawsuit.

The case not only covered the name but also the logo the brothers were using. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo.

But Apple's beef (at least, on paper) was not with the name, but with the logo.

"The letter J seems "bitten" but it is not, since a letter, as judges have also decided, cannot be bitten", the brothers told Business Insider Italia.

The company plans to continue on with their clothing business and are basking on their win over Apple. They had spent years designing clothing products for other brand names, but they made a decision to begin the process of setting up their own clothing company after becoming fed up with producing products for others.

'We are working on a line of highly innovative electronic devices, projects we have been working on for years, ' the pair said.

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