Disney In Talks to Buy Most of 21st Century Fox

Officer Bob Iger holds a news conference at Shanghai Disney Resort as part of the three-day Grand Opening events in Shanghai China

According to CNBC, the two sides are not talking now, but have held talks in the last few weeks, reflecting a view among Fox managers that the company could not gain the size needed to compete with Amazon, Netflix and other major media players. The two companies have been talking about an acquisition, according to CNBC. While that particular merger would be made more fantastical by a Disney-Fox deal, the feasibility of the concept alone shows why Fox might consider itself outclassed.

Officials at Disney and Fox declined to comment. Essentially, piggybacking off of Disney's reach and scale could give Fox advantages that it would not have if it continues solo. In addition worldwide assets, such as Star and BSkyB, he reported that Disney is seeking to add entertainment networks such as FX and Nat Geo. Such an agreement would prevent Disney from violating FCC rules, which prohibit one company from owning more than one of the four major broadcast networks - Disney already owns ABC.

With regard to "Deadpool", one fan noted, "The question is: If Disney buys 21st Century Fox, what happens to the current (and successful) trend of R-rated comic book movies?" We could even see some pricing deals combining their sports and entertainment streaming services, an over-the-top version of the old cable bundle without anyone in the middle between the content provider and the consumer, and that could mean a lot in terms of helping the ESPN streaming service gain traction.

CNBC did add that these talks have been on and off for some time. Other media companies also could be interested in Fox's assets, Wieser said.

"Disney is a better operator", she said.

This also comes as Rupert Murdoch, 86, looks to hand the company over to his sons Lachlan and James after a tumultuous year that saw Fox News part ways with its creator Roger Ailes and biggest star Bill O'Reilly following multiple reports of sexual harassment or assault from staffers. They'd take control of a huge new media arm, with masses of valuable assets - including recovering some of the Marvel property rights Fox are still sitting on.

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