USA customers can now order food through Facebook

Facebook will let you order food from services like Door Dash or restaurants like Five Guys.                  Facebook

Facebook has launched food ordering within its core product, enabling users to buy a takeaway without having to leave the social network.

Here's how it works: If you open the Explore menu on Facebook, you'll see a new section called "Order Food", from there, you'll be able to, well ... order food.

Facebook wants to develop itself as a one-stop solution for nearly all you need. The really interesting aspect of this, though, is that Facebook isn't just partnering with individual restaurants and fast food joints to get this done. The feature is now available everywhere in the US on iOS, Android, and desktop. Once you do, Facebook will bring up an in-app browser that takes you through the existing websites for Delivery.com and the others. At present, the company is using the likes of EatStreet, Delivery.com and DoorDash for deliveries, while its restaurant partners include Papa John's and Five Guys.

The social media company argues that "ordering food for takeout or delivery is supposed to be simple".

"On this page, you can browse food options and select Start Order when you've found what you're looking for".

And of course, you can check what your Facebook friends have to say about a certain eatery, too.

It's another phase of Facebook's continued efforts to make its app extra-sticky, and reduce the number of times users feel the need to exit it. Mostly all restaurants maintain a Facebook page now, and the company has seen a surge in users searching for food on the platform.

Facebook is not the only tech company to do this. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg.

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