New Instagram test feature lets you share stories to Facebook

Facebook Stories

Stories are the new fad in the world of social media and the biggest social network, Facebook, integrated the feature on its platform but didn't see much traction.

The popularity of the stickers above suggests that Instagram users want their followers to know where they are, and how they feel.

In a statement to the site, an Instagram spokesperson said, "We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you". The company has also confirmed that stories are coming to the desktop version of Facebook too. "We have no other plans to share at this time".

The test is limited to certain brands buying ads through Instagram's API, but an eventual official extension of Canvas to Instagram should be something of a no-brainer. However, none of this has helped the abysmal usage of Facebook stories. Stories are so unpopular on Facebook that the company made a decision to place grayed-out icons of user's friends to populate the Stories section of the app, as pointed out by The Verge.

Ever since Facebook acquired Instagram in 2012, the two apps have mostly been kept separate, according to TechCrunch.

As pointed out by Matt Navara on Twitter, Facebook has started testing Instagram Stories on Facebook. The Next Web claims that this is now being tested to a small fraction of users. However, enthusiastic Instagram users are bound to like it, as it'll let them avoid the Facebook app without offending relatives.

The Verge calls the test quite sad and desperate, as if Facebook is doing everything it can to goad audiences into using Stories on its own platform.

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