Fitbit New Smartwatch Unveiled; Ionic Retails for $300

Meet Ionic, Fitbit's First Smartwatch and Last Chance to Beat Apple

Banks working alongside Fitbit's new feature include Banco Santander, Bank of America, Capital One, HSBS, OCBC, Royal Bank of Canada, UOB and US Bank.

Fitbit, the company that brought us some of the best fitness tracking devices has finally unveiled Ionic-the first Fitbit smartwatch!

"Fitbit provides a more complete picture of your health by showing how everything you do throughout each day contributes to those numbers", said Dr. David Katz, nutrition expert on the Fitbit Advisory Panel. An app gallery includes a range of apps for the Ionic from companies such as Pandora, Starbucks and AccuWeather. Fitbit Flyer comes in two colours - Nightfall Blue and Lunar Gray, costing $ is also up for pre-orders from the company website.

The new smartwatch is expected to be released in October. That changed yesterday as the fitness brand launched its first ever smartwatch, the Fitbit Ionic.

Unfortunately, we've seen this move before, because it's exactly the same strategy now-defunct smartwatch maker Pebble used. Just like all other smartwatches available today, it has everything people expects from a smartwatch. It includes Fitbit Coach, a trainer function with personalised workouts for the user; running, swimming, heart rate and Global Positioning System location trackers; a sensor for measuring blood oxygen levels and monitoring sleep; the ability to store and stream music using Pandora radio stations; the ability to complete contactless payment; and the ability to connect to the internet, with users able to download and use apps such as Facebook, Gmail, Instagram and Snapchat, and receive notifications. "Consumers were just confused and unclear about what the objective of a smartwatch was when it first launched". The nano-molded unibody is strong and lightweight, built with 6,000 series aerospace-grade aluminum. The Apple Watch 2 only lasts about 24-36 hours with very light use.

The Ionic is waterproof to 50 metres and tracks swimming activity. The pixel count remains uncertain, but for what it's worth, Fitbit calls the resolution "crisp".

Alongside this, it also has all the same step and calorie tracking functions as the Fitbit wristband.

The Fitbit Ionic comes with three band options - Sport, Leather and Classic. Users can view call and text notifications on the screen, control music and more. Fitbit Pay lets you make payments on the go directly from your wrist with Fitbit Ionic, adding convenience to your life and the ability to leave your smartphone and wallet at home, ” said Jon Oakes, vice president, Product Management, Fitbit.

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