"Amazon Anytime" a Stand-alone Instant Messaging App in work

Amazon.com, Inc. (AMZN) Testing A Messaging App Called Anytime

Amazon wants a piece of the action and is working on own stand-alone messaging app called 'Anytime'. It also released a list of possible features, which suggest it will go way beyond the duties of your average messaging platform, putting it in direct competition with the likes of Facebook, Instagram, Snapchat, Twitter and WhatsApp.

Case in point: the service claims it will keep chat privates and even allow users to "encrypt important messages like bank account details". The Anytime app will supposedly allow people to communicate with each other without the need of phone numbers which is the primary criteria if you are using services like Whatsapp and Viber. It's unclear what that means exactly, but it could mean the app hooks into existing social networks and other messaging services. With this messaging App, Amazon plans to open more lines of Communication with consumers.

The news comes in the wake of reports that Amazon was considering a takeover of Slack, a corporate messaging and software start-up. The market has several apps that dominate the instant messaging and chat field, thus making it hard for a new entrant, even with backing from big names such as Google Allo. Called Anytime, the app will reportedly be available across iOS, Android and even desktop, and will combine features of numerous other most-used apps.

Amazon has also been expanding its online grocery division, having recently announced the acquisition of Whole Foods Market Inc (NASDAQ:WFM). Add the emojis, GIFs and stickers to make it more interesting. A leaked promotional teaser for the service indicates that it will also feature picture sharing. Reportedly rivaling Facebook Messenger, Amazon Anytime will feature much of the same features as others, but with encryption, for good measure. If that tech giant can't make a dent, it's even less clear how Amazon thinks it can.

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